What's Trending in Coffee Drinks?

The coffee industry is ever-evolving, with new trends constantly emerging as consumers seek novel experiences and flavors. From the rise of plant-based options to the resurgence of traditional brewing methods, here’s what’s currently trending in the world of coffee drinks.

Cold Brew and Nitro Coffee

Cold brew continues to captivate coffee lovers. Unlike traditional iced coffee, which is simply hot coffee cooled down and then iced, cold brew is made by steeping coffee grounds in cold water for 12 to 24 hours. This method produces a smoother, sweeter, and less acidic brew. On the other hand, nitro coffee, which is cold brew infused with nitrogen, offers a creamy texture without the need for added milk. Sales of cold brew have skyrocketed by over 500% from 2011 to 2016, and the trend shows no signs of slowing down.

Sustainability and Ethical Sourcing

Consumers are increasingly concerned about the origin of their coffee. Coffee drinkers today are more informed and interested in how their coffee is sourced, grown, and traded. Accordingly, there is a significant shift towards brands and cafes that promote ethically sourced beans and sustainable farming practices. This ethical trend is not only about environmental consciousness but also about supporting fair wages and conditions for coffee farmers.

Plant-Based Innovations

Plant-based milk alternatives are on the rise in coffee shops. Oat milk, in particular, has seen a dramatic increase in popularity due to its creamy texture and environmental sustainability compared to almond milk. From 2019 to 2020, oat milk sales in the U.S. grew by a staggering 686%. These alternatives cater not only to vegans and those with lactose intolerance but also to consumers looking to reduce their dairy intake for health or ethical reasons.

Home Brewing Kits and Specialty Equipment

Interest in home brewing has spiked, especially with more people working from home. Sales of home coffee brewing equipment saw an increase of 15% in 2020. Coffee enthusiasts are investing in high-quality grinders, espresso machines, and specialty brewing kits like pour-over cones and French presses. This trend towards "gourmet" home coffee is driven by a desire to replicate the cafe experience in the comfort of one's own kitchen.

Functional and Wellness Brews

Coffee is getting a healthy makeover. The latest trend includes the addition of functional ingredients like collagen for skin health, CBD for relaxation, and mushrooms for immune support. These wellness coffees cater to health-conscious consumers who want more from their brew than just caffeine.

As these trends show, coffee culture is increasingly about more than just a caffeine fix—it's about an experience and a lifestyle choice. Whether it's trying out new flavors, brewing methods, or supporting sustainable and ethical production, the world of coffee continues to offer exciting possibilities for connoisseurs and casual drinkers alike. The market for coffee drinks, including innovative juice drinks, is ripe with opportunities for exploration and enjoyment, reflecting a broader trend in consumer beverages towards quality, ethics, and personalization.

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